Communication in Health

A training program that equips professionals to develop effective communication strategies, essential for promoting public health, informing the public, and influencing behaviors in health contexts.

Field of Knowledge: Health Communication

OBJECTIVES | BENEFITS

By the end of the training, participants will be able to plan and implement health communication strategies, choosing appropriate channels, contexts, and materials, and developing clear and effective messages, even for low literacy audiences. Additionally, they will be able to convert scientific language into accessible terms and create science communication content for the public.

IDEAL STUDENT

• Healthcare and social/community sector professionals;
• Professionals in the health industry and related technologies;
• Leaders of health and social organizations, municipalities, and the sector’s industry;
• The general public and their representatives interested in the subject.

COURSE SYLLABUS

The role of communication in achieving health outcomes;
Health Communication competencies;
The health communication process;
Preliminary analysis, audiences, and communication objectives in health;
Communicating scientific information;
Strategy development;
Interpersonal and mediated communication;
Providing information, communication for change, and mass communication;
Messages, channels, contexts, materials, and activities;
Media and information technologies;
Implementation and evaluation of health communication.

CERTIFICATION

The awarding of 4 ECTS requires a positive result in the final assessment.