Entrepreneurship & Health

A training program that provides participants with the essential skills to transform innovative healthcare ideas into sustainable and successful businesses, learning to identify market opportunities, evaluate the potential of their ideas, develop viable and strategic business models, and master tools for validation and market positioning.

OBJECTIVES | BENEFITS

Participants will develop an entrepreneurial mindset that enables them to identify and transform innovative healthcare ideas into viable and sustainable business opportunities. Through a practical approach, they will learn to apply business evaluation tools, select and refine their ideas, and develop business models that meet market needs. They will also gain skills in validating ideas, discovering customers, and strategically positioning themselves in the healthcare market, with an emphasis on managing innovative projects.

IDEAL STUDENT

• Entrepreneurs and Start-ups in the healthcare field;
• Healthcare professionals with business interests;
• Managers and Executives of healthcare companies;
• Investors and Consultants for Start-ups;
• Students in Management, Economics, Biomedical Engineering, and related fields;
• Healthcare technology professionals.

COURSE SYLLABUS

Innovation, entrepreneurship, and value creation;
Types of entrepreneurship;
Social entrepreneurship;
Project charter;
Business potential of ideas;
Business models;
Designing the business model and Business Model Canvas;
Validating the business model and studying the market;
Market analysis and segmentation;
Business plan;
Intellectual property protection, patent constitution, licensing;
Attributes of high-performance teams;
Leadership (models, theories, personal traits, and skills);
Negotiation (tactics, frameworks).

CERTIFICATION

The awarding of 4 ECTS requires a positive result in the final assessment.